eBay has teamed up with RecycleBank, the country’s premier recycling and loyalty program, to reward consumers for recycling and reusing what already exists in the world today.

RecycleBank rewards people for positive green actions (currently the recycling of trash and electronics) and seeks to create a greener economy with key partners across the U.S. In just five years, the model has proven its success; on average, recycling volumes increase two-to-five times and members across the country earn hundreds of dollars in reward value. RecycleBank has programs in hundreds of cities around the country, reaching over one million consumers.

By teaming up with eBay, the RecycleBank program brings consumers online, offering 50 RecycleBank Points for joining eBay’s Green Team. Additionally, RecycleBank members will be able to use their RecycleBank Points for discounts on eBay purchases.

“RecycleBank has always been rewarding more responsible environmental behavior like recycling for households across America. Working with eBay on an initiative to promote reuse and reward you for that behavior becomes a natural progression of our business,” said Morley Ivers, Chief Rewards Officer, at RecycleBank. “Together, we look forward to amassing a movement of people committed to reusing and recycling.”

I asked Morley if he would take part in our series of “5 Minutes with…” features here on Ink and he obliged. Here you go…

Full Name: Morley Ivers
Nickname: RED (the term was coined by Suze Orman)
Official Title: Chief Rewards Officer (a title only a mother could love)
What You Really Do: I manage a team of very smart and passionate people who execute the strategy, operations, partnership development and account management for RecycleBank – the world’s premier green loyalty program that motivates consumers to recycle and to take environmentally preferred actions
Education/Schooling: I studied business at The Richard Ivey School of Business, University of Western Ontario in Canada
Interests: Spending quality time with my wife and son; great food, travel and maximizing the utility of my loyalty points portfolio
Favorite Quote: “Good, Fast or Cheap….pick two”
Most memorable eBay experience: Snagging first row tickets to a Dave Matthews Band Concert from a seller in Boston who used his loyalty access with DMB to get seats to the concert in Toronto
Most recent eBay purchase/sale: A water filter for my fridge
Favorite Albums: Counting Crows, Dave Matthews Band, Bob Marley, Nickleback
Favorite Movies: The Bourne Series
What You Wanted to Be Growing Up: An entrepreneur that changed the world

Fill in the blanks:
I should have got more sleep yesterday
I wish that I had more hours in the day
The first thing I do when I get to work is redeem my Odwalla RecycleBank Reward for an OJ

Also, I saw that eBay commissioned proprietary research last month that measured the carbon savings of specific items available on eBay.com and got some neat little facts back:

• Choosing a new-to-you blender saves 95% of the CO2 needed to produce a new one
• Selecting a refurbished smart phone saves the energy equivalent of driving 186 miles
• Choosing a classic, previously loved watch saves the energy equivalent of 39 days of refrigerator use

“Thousands of eBay sellers have built successful businesses by recycling, reusing and re-selling products that already exists and may otherwise have ended up in landfills,” said Amy Skoczlas Cole, Director of the eBay Green Team. “Our relationship with RecycleBank offers an innovative way to encourage and reward green-conscious consumers who are looking for more sustainable ways to shop.”

Cheers,
RBH

eBay and RecycleBank Join Forces to Reward Green Consumers; 5 Minutes with… Morley Ivers